Whither Space Tourism ???

I hear there is a space tourism race in progress. You can read about it here:

https://finance.yahoo.com/news/the-bezos-musk-and-branson-billionaire-space-race-is-happening-right-now-131003282.html

To me this represents an increasingly familiar phenomenon - rich people doing something the vast majority of humanity will never be able to afford.

I guess I'm happy for the fortunate few, but I'm not holding my breath or waiting in line for 15 minutes or so of suborbital flight. I've got more pressing bills to pay.