In order to celebrate man’s most valuable freedom — the freedom to choose — Danish volunteers are now giving grocery shoppers the option of purchasing items seen as “unloved” by other major supermarkets in the nation.
According to TreeHugger.com, Denmark’s WeFood grocery store, located in Copenhagen, has a different proposal. Instead of wasting mislabeled products, ugly produce, or items that come in damaged packaging, the brand new grocer wants to offer consumers a choice — and everyone is cheering it.
Each year, TreeHugger reports, 163,000 tons of food are discarded by Danish grocers. In many cases, discarded products aren’t necessarily bad. Instead, consumers are wasting “treats for a holiday that happened last week, a ripped box of cornflakes, plain white rice mislabeled as basmati, or anything nearing its expiration date.”
With that in mind, the WeFood founders decided to sell these perfectly fine products that don’t pass the standards of what consumers usually expect from a typical grocery store. They created a business model based on the idea that consumers have a choice, and if those consumers are comfortable with the fact that what they are consuming may not be ‘acceptable’ elsewhere, they are free to purchase that food.
You can read the rest @
http://theantimedia.org/new-grocery-store-sells-food-other-stores-wouldve-trashed-shelves-empty-daily/
I completely sympathize with this effort. As far as I am concerned, throwing away food is a crime against the planet.
Whenever I shop, I always check the throwaway shelf. I will gladly pay 50% or less for slightly damaged goods. I draw the line only at packages which have been opened and potentially contaminated.
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