What do we worship?

A not uncommon "Christmas" occurrence in America, this time in the DFW Texas area:

http://dfw.cbslocal.com/2012/12/21/rush-for-shoes-at-texas-mall-ends-with-pepper-spray/

How many of these people would have gotten this excited about a chance to see Jesus in person?

For where your treasure is, there will your heart be also.

(Luke 12:34 KJV)